Micol Hebron
Am I the Asshole?
October 24 to December 5


Opening reception for the artist is on Saturday, October 24 3-5 pm at Beyond Baroque, 681 N. Venice Blvd, Venice CA 90291.
Gallery & Bookstore are open Fridays & Saturdays from 12 - 6 p.m.
October 24 to December 5, 2026
For this Installation Hebron has utilized two Proxy boxes, a white one placed on top of another whose color is “shadow grey”. The white box contains a mini photo album and an electronic frame ironically called an “aura frame.” A looped paper strip printed full of images is in a crank. The grey box is lined with QR codes of screen grabs that Hebron has captured from the internet.
In a deft conceptual play between digital and analog representation the artist has a real hand-pulled roll of images that the viewer can scroll through. The images are connected in an endless paper loop, not unlike the endless cloth towel that you see in European public restrooms. The images have been captured and then printed on this looping scroll. The viewer can also contribute to the “aura screen” by scanning a QR code.
Images in the scroll are a curated selection of the absurd ads that the algorithm feeds Hebron on her social media. They are loosely connected to aspects of feminism, sexual assault, and identity of the artist. In various ways they also engage the idea of “maxxing” used on the internet by hyper masculine men. Is it possible to coopt this idea for the gallery in terms of art?
There are facets of the installation that can be experienced on the spot analogically, QR codes that can be scanned on one’s cell phone, and finally images or texts that can be read later, that have been saved.
Part of the aim of the show is the slowing down and making more sensory the scrolling we all do. Another part is that through the nature of the artist’s choices, the exhibition calls attention to another kind of “feed,” one that is more intentional than the algorithms, but one that is nevertheless rooted in the algorithms. The installation means to probe the ways that algorithmic bias causes us to doubt ourselves and reality. The personal is political is personal is political becomes the real is artificial is real is artificial is real.
The act of scrolling is now requiring the whole body--more than just a thumb. In that sense what we get from the experience is a kind of curated “meta-algorithm” that makes sensible the reciprocal relationship between feed and self. And, of course, this is not the self of Descartes’ cogito but rather, in this algorithmic age, a self mainly occupied with regurgitating and expelling the plethora of stuff that engulfs all of us; thus she wants each of us to wonder, in this age of the endless open Pandora’s box AM I THE ASSHOLE?
